Aug 09

Only the Strong Survive

I’ve been thinking about starting this site for years.  I’ve talked about it with friends, mentioned it to clients, and written about 100 posts over and over again in my mind. But every time I sat down to write, I couldn’t seem to get my thoughts down.  Call it writers block, analysis paralysis, or laziness.  It was probably a little bit of all of those things.  But mostly it was fear.

This has been a dream of mine for so long that I could never take that final plunge and hit “Publish” because I was afraid it wouldn’t succeed.  Anyone who knows me well is likely surprised by this truth, as I approach most things in life with such fervor and directness it can be abrasive. Equally, anyone who knows me is by now more than aware of the passion I have for lifting, nutrition, and fitness in general, which is why I don’t take this project lightly.

The final push to get this off the ground has been building for weeks, months, maybe even years depending on how you look at it. For so long I struggled how to realize my goal for this site- to help women get strong(er)- without isolating one half of the gender population.  And then I understood that this site is more than that.  It is about developing the physical and mental strength to survive.

“Strong people are harder to kill than weak people and more useful in general.” ― Mark Rippetoe

Let’s face it, life is hard.  And it doesn’t get easier. What is the difference between those who cry and complain about it and those who can keep pressing forward, determined and confident in their ability to persevere? Strength.  Show me a woman who can deadlift two times body weight and I guarantee that is a woman who doesn’t have a problem facing the challenges thrown at her by day to day life.  Because physical strength doesn’t come without mental strength, and as physical strength builds, so does mental confidence. And for women, who are rarely taught how to use a barbell, for a culture that rewards thinness over fitness, and a collective mindset that fears looking “muscular” or “bulky”, there are far fewer doors openings for them to enter the world of strength training.

This site is a way forward for all women who currently train to learn and improve, for those who wish to train but don’t know where to start, and for all of the men out there who are training or encouraging women to train. No longer will “strong for a girl” suffice. Fitress is about being strong. Period.



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  1. Dee

    “Because physical strength doesn’t come without mental strength, and as physical strength builds, so does mental confidence.”

    Your words are inspiring. I can’t wait for more!

  2. Bridget

    You’re amazing! It is a real treat to know that there are other women out there who enjoy lifting and nutrition. I have been doing lifting and circuit training and wish that more women would do it. It has really helped me with my emotional ups and downs since my second baby. It is great to have a passion for something that can only better your mental and physical self. Go you for being passionate and inspiring!

  3. Amanda

    Great opening article. I look forward to reading more!

  4. Maggie Bullard

    This is beautifully written and inspiring. So excited to see your dreams become a reality, Courtney!

  5. doug

    As a strong advocate for outfits like the one in that picture, I support your goal of encouraging women to get strong, get fit and cut their tanks as high as possible. (anavar and 2.5k dumbbells optional)

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